David Munachi, Author at The DigiPalms

LiCi Fit: From Frustration to Fitness Fame

LiCi Fit: From Frustration to Fitness Fame

Oct82025

On a sun-drenched afternoon in Los Angeles in 2017, two best friends—Liz Holtz and Cinée Goudaillier—sat on the floor of their apartment, surrounded by scraps of fabric and dozens of leggings that never really fit the way they wanted. That moment marked the birth of LiCi Fit, a brand that turned frustration into fitness fame. Personal trainers by trade, with a shared love for fashion, they grew tired of the endless search for fun, vibrant, curve-hugging gym attire. What started as a playful conversation soon escalated into a mission: create the kind of activewear they wished existed.

Oct62025

Answer Engine Optimization vs Traditional SEO: What Marketers Must Do Now in 2025

The way people search for information online is undergoing a massive shift.
Instead of typing queries into Google and scrolling through links, users are now asking AI-powered answer engines like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity to provide instant, conversational results. This evolution marks the rise of Answer Engine Optimization (AEO) — a strategy that focuses on making your content visible to these AI systems that “answer” instead of “rank.” Understanding Answer Engine Optimization vs Traditional SEO is crucial in adapting to these changes.

In this article, we’ll break down what AEO is, how it differs from traditional SEO, and what marketers must do now in 2025 to stay ahead.

Answer Engine Optimization vs Traditional SEO

The Carpe Antiperspirant Revolution

Sep302025

Building on the initial research into Carpe’s remarkable journey, here’s the complete story of how two college students transformed personal embarrassment into a multi-million dollar empire that revolutionized the antiperspirant industry.

Founding Story: The Carpe Antiperspirant Problem That Dripped With Potential

It began with a handshake—the kind that left both parties subtly wiping their palms on their pants afterward. Kasper Kubica and David Spratte, then college sophomores at Duke and UNC-Chapel Hill respectively, bonded over their shared frustration with a condition that affected nearly 15.3 million Americans: hyperhidrosis, or excessive sweating. What started as an embarrassing personal problem soon revealed itself as a massive market gap waiting to be filled.

what is seo and why is it important for your business?

Sep292025

Short-Form Video & Visual Search as Search Engines

Search as we know it is changing. Instead of typing queries, users are now pointing their cameras or swiping through TikToks, hoping to find what they need visually or via short videos. Platforms like TikTok, Reels, Shorts, and tools like Google Lens are not just content hosts — they function as search engines themselves. In that new paradigm, short-form video search engine optimization and visual search engine strategies are becoming not optional but essential.

This shift means your content strategy must evolve. This article breaks down how to treat short video and images as search surfaces, shares tactics to optimize for this new terrain, and shows you real-world examples that are already working.

Author: David Munachi

LiCi Fit: From Frustration to Fitness Fame

The Carpe Antiperspirant Revolution

Founding Story: The Carpe Antiperspirant Problem That Dripped With Potential