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Category: Success Stories

Discover how thriving entrepreneurs transformed their small businesses into industry success stories.

How Jesus Loves You Co. Rewrote Rules of Faith-Based FashionHow Jesus Loves You Co. Rewrote Rules of Faith-Based FashionHow Jesus Loves You Co. Rewrote Rules of Faith-Based FashionHow Jesus Loves You Co. Rewrote Rules of Faith-Based FashionHow Jesus Loves You Co. Rewrote Rules of Faith-Based FashionHow Jesus Loves You Co. Rewrote Rules of Faith-Based Fashion

How Jesus Loves You Co. Rewrote Rules of Faith-Based Fashion

February 2019, Atlanta, Georgia — Trenton Jackson stared at the Shopify dashboard—$600 left in his bank account, a stack of unsold T-shirts, and a prayer whispered so desperately it burned his throat: “God, make this so big we couldn’t possibly credit ourselves.” He clicked “launch.” Three days later, every shirt sold out. Orders flooded in from Tokyo, Dublin, and Cape Town. A movement in faith-based fashion was born not in a boardroom, but in a 780 sq ft apartment where screen-printing fumes mingled with holy desperation.

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How Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning EmpireHow Purdy & Figg Built a £50M Natural Cleaning Empire

How Purdy & Figg Built a £50M Natural Cleaning Empire

Hertfordshire, 2018 — Purdy Rubin wiped lavender essential oil from her hands as neighbors squeezed into her garage. The NHS nurse had spent night shifts worrying about the toxic chemicals her patients brought home in cleaning supplies. Beside her, horticulturalist Charlotte Figg adjusted glass bottles filled with amber liquids. “Try this on your countertops,” Charlotte urged a young mother. “It’s just lemon, vinegar, and thyme oil, no lung-burning aerosols.” The woman inhaled deeply, her skepticism melting into wonder. “It smells like… a spa?” Within months, locals were driving across town to refill bottles, trading chemical-laden brands for Purdy and Charlotte’s natural cleaning products with essential oils.

When Purdy’s sons, Jack and Charlie Rubin, witnessed strangers lining up for cleaning products, they saw more than a hobby: They saw a rebellion against an industry poisoning homes. Four years later, that garage operation would explode into £50 million in annual revenue and redefine eco-friendly cleaning products.

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CAKES Body Brand Story: Where Beauty and Confidence CollideCAKES Body Brand Story: Where Beauty and Confidence CollideCAKES Body Brand Story: Where Beauty and Confidence CollideCAKES Body Brand Story: Where Beauty and Confidence CollideCAKES Body Brand Story: Where Beauty and Confidence CollideCAKES Body Brand Story: Where Beauty and Confidence CollideCAKES Body Brand Story: Where Beauty and Confidence Collide

CAKES Body Brand Story: Where Beauty and Confidence Collide

In 2022, twin sisters Taylor and Casey opened up TikTok and did what many brands fear: they shared the unfiltered truth. No stickiness. No BS. Just their product, a medical-grade, adhesive-free nipple cover slipping off in real time. The result? 3.3 million views. And the birth of a global, freedom-first fashion brand: CAKES Body. This is the CAKES Body brand story

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