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Month: June 2025

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How Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration Icon

How Owala FreeSip Water Bottle Became a Viral Hydration Icon

Jun172025

A Spout That Changed Everything: The Origin of Owala

In 2019, inside a garage in Lehi, Utah, Steve Sorensen, CEO of Trove Brands, spotted a gym-goer juggling a BlenderBottle® shaker and a basic water bottle. That frustrating moment sparked a question: “Why can’t hydration be simple?” The answer became Owala FreeSip Water Bottle, a water bottle designed to solve a problem many didn’t realize they had.

Key Milestones:

  • Founder: Steve Sorensen (CEO, Trove Brands — parent company of BlenderBottle®)
  • Problem Identified: Users had to choose between straws or wide-mouth bottles, disrupting flow during active routines
  • Solution: 18-month development led to the patented FreeSip® spout — combining a hidden straw and wide-mouth opening
  • Funding Path:
    • Bootstrapped →
    • $7.2M Series A (2022, Gobi Partners) →
    • NBA backing (e.g., Damian Lillard, 2023)
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a person is typing Email on a laptop computer
Jun172025

Best Email Subject Lines to Boost Open Rates in 2025

Think no one reads emails anymore? Think again. With over 347 billion emails sent daily, standing out in the inbox is tougher than ever. And the first (and sometimes only) thing your audience sees? The subject line. A great subject line can mean the difference between a deleted message and a clicked email. In this post, we’ll break down the anatomy of a high-performing subject line, share real-world examples, and help you write subject lines that actually get opened.

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web design and content marketing
Jun132025

Web Design and Content Marketing: The Powerful SEO Impact

When it comes to content marketing, most people focus on the words — blog posts, videos, case studies, and social media captions. But here’s the truth: no matter how great your content is, poor web design can ruin its chances of success. Your website is the stage where your content performs — and without the right design, your message may never reach its audience. Let’s break down exactly how web design impacts content marketing — and how to use design as a secret weapon to boost traffic, engagement, and conversions.

Example of good vs poor web design in content marketing
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Drift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

Drift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

Jun102025

In 2016, while hiking the Wasatch Mountains, Ryan Baylis and Christian Thrapp faced a nagging annoyance: chemical-scented car fresheners that gave them headaches. A DIY prototype soaked in fish tanks sparked a vision—why not reinvent mundane fragrance products with thoughtful design and natural scents? Their garage project grew into Drift, a clean-fragrance brand that transformed car air fresheners into lifestyle statements and was acquired by Scentbird in 2022 after hitting $6.8 million in revenue.

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