In 2022, twin sisters Taylor and Casey opened up TikTok and did what many brands fear: they shared the unfiltered truth. No stickiness. No BS. Just their product, a medical-grade, adhesive-free nipple cover slipping off in real time. The result? 3.3 million views. And the birth of a global, freedom-first fashion brand: CAKES Body. This is the CAKES Body brand story
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Imagine a customer sees your Instagram ad, browses your website on their phone, and later completes their purchase on a desktop — all without a single hiccup. That’s the magic of omnichannel marketing — a seamless, integrated customer journey that meets your audience wherever they are. In today’s hyper-connected world, a unified customer experience is not optional — it’s a necessity.
This blog dives deep into how to create a seamless customer journey using an omnichannel strategy that builds trust, boosts loyalty, and ultimately drives conversions.
Pleasant Grove, Utah — July 2014
Co-founders Richie Stapler and Bruno Lima were staring at a screen full of rejection emails. Their idea of a smart fragrance diffuser seemed too niche to investors. Just when doubt crept in, an alert sounded. A sale. Then another. The Pura brand story had begun—not with applause, but with resilience and a $38.99 spark that signaled a revolution in home scenting.
Email marketing remains one of the most powerful tools for building relationships and driving conversions. But what if your audience isn’t even opening your emails? The truth is, many businesses unknowingly commit email marketing mistakes that sabotage their campaigns. From poor subject lines to technical missteps, these email blunders can silently ruin your open rates. Let’s break down the biggest email strategy pitfalls and show you exactly how to fix them.
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