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Author: Eric Olakanye

Eric Olakanye is a digital marketing expert and content strategist, specializing in SEO-driven blogs, email marketing, and audience engagement insights.
From Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair Revolution

From Body Positivity to Bottled Confidence: The Saltair Revolution

Founding Story: A Model’s Mission to Redefine Self-Care

In 2021, British model and body positivity advocate Iskra Lawrence stood on a beach, her skin glowing from the ocean mist, when she had an epiphany: Why can’t body care feel this liberating? Years earlier, Lawrence had battled body dysmorphia and disordered eating, but her journey to self-acceptance revealed a gap in the market. While luxury skincare thrived, body care remained stale, unsustainable, and exclusionary. This is The Saltair Revolution

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How to Write Click-Worthy Ad Copy That Converts

It was a regular Tuesday afternoon. David was scrolling through Instagram when he saw an ad that said, “Tired of managing 10 apps to run your business? Simplify with ONE.” It stopped his mid-scroll. He clicked. He signed up. That’s the power of click-worthy ad copy—it speaks directly to a need, a pain point, or a desire and drives immediate action.

In this post, we’ll show you exactly how to write ad copy that gets clicks and converts, backed by practical strategies, real examples, and SEO best practices.

how to choose the right ads for your business
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