A Brief Story to Begin
Imagine you’re cooking dinner and suddenly realize you’re out of a key ingredient. Instead of stopping to type on your phone, you simply ask, “Hey Google, where can I buy fresh basil near me?” Within seconds, a voice assistant provides the answer. This is the power of voice search (VS), and in 2025, it’s more essential than ever for businesses to optimize for voice-based queries.
In this guide, we’ll cover:
- Why Voice Search matters in SEO
- How to optimize for voice queries
- Best practices to increase Voice Search rankings
For simplicity, we will use “VS” as the abbreviation for Voice Search throughout this guide.
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