Imagine a potential customer clicks on your product ad, browses your website, maybe even adds something to their cart and then disappears. No purchase. No follow-up. It’s a common situation in digital marketing. But what if you had a second chance to bring them back? That’s exactly what Facebook retargeting ads are designed to do. By reconnecting with users who’ve previously interacted with your brand, you can nudge them back into your funnel and often seal the deal. In this guide, we’ll show you how to win back lost customers using Facebook’s powerful retargeting tools from setting up your pixel to crafting irresistible ads that convert.