Are You Selling Hard, or Selling Smart? Imagine Sarah, a small business owner who poured her budget into flashy ads and aggressive sales tactics, only to watch her marketing dollars disappear with little return. Like many entrepreneurs, Sarah was selling hard but not selling smart. She didn’t realize that converting customers isn’t about pushing harder; it’s about understanding how their brains naturally make decisions. This insight is key to modern marketing success, and it’s what we’re diving into today: The Neuroscience of Persuasion – How to Sell Without Selling

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