Author: Eric Olakanye

Unraveling the Puzzle

Imagine you’re at a crowded networking event. On one side of the room, someone approaches you, bombards you with their sales pitch, and leaves without waiting for a response. On the other side, there’s a person who listens to your concerns, provides helpful advice, and offers solutions to your specific problems. Which interaction are you more likely to remember? Which person would you trust with your business? This puzzling scenario is the essence of two opposing marketing strategies: inbound and outbound marketing. So, what is inbound marketing and outbound marketing? These two approaches can feel like night and day, yet they both aim for the same goal—capturing the attention of potential customers. But, here’s where the story gets interesting: One pulls customers in, and the other pushes information out. Which one is right for your business? Stay with us as we peel back the layers and reveal how these two strategies work—and how one might secretly be more powerful for your brand.