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social commerce 2026
Dec152025

Social Commerce 2026: How Short-Form Video & Live Shopping Are Shaping eCommerce

Social media is no longer just a place to connect, entertain, or build brand awareness — it has become a powerful sales engine. As we approach 2026, social commerce is redefining how consumers discover, evaluate, and purchase products online. The combination of short-form video and live shopping experiences is transforming platforms like TikTok, Instagram, and YouTube into full-fledged eCommerce ecosystems.

social-commerce-2026; two people in aprons standing in front of a birdhouse

In this article, we’ll explore how social commerce 2026 is evolving, why short-form video and live shopping are driving massive growth, and how businesses can adapt their eCommerce strategies to stay competitive in this rapidly changing digital landscape.

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shoppable-short-form-video-ecommerce
Nov132025

Shoppable Short-Form Video: Turning TikTok and Reels Into Instant Ecommerce Funnels

Short-form videos are no longer just for entertainment — they’re driving instant eCommerce conversions. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become powerful sales engines, blurring the line between content and commerce.
With shoppable short-form video, brands can now reach audiences where they spend the most time — and convert them without ever leaving the app.

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A person in a suit shaking hands with a robot hand
Oct282025

The Rise of Anti-AI Marketing: Why Brands Are Saying “No” to Automated Ads

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For years, brands raced to adopt artificial intelligence in marketing—automated ad targeting, AI copywriting, chatbots, and algorithmic content creation. But in 2025, a new countertrend is taking hold: anti-AI marketing.

As consumers become increasingly aware of how much of their online experience is automated, a growing number of brands are pushing back against AI’s dominance and reclaiming a “human-first” approach to storytelling. From handcrafted ad campaigns to manually written captions, businesses are finding that authenticity is the new currency of attention.

The Rise of Anti-AI Marketing: A group of people are interacting with a robot on their phones
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influencers becoming retailers: a person is taking a video of themselves eating breakfast
Oct212025

Influencers Becoming Retailers: The Rise of the Creator Commerce Model

Influencer marketing has evolved. Once upon a time, creators made money through sponsored posts and affiliate links. Today, a new generation of digital creators is moving beyond promotion—they’re building influencer-led brands and selling products directly to their followers.

This transformation marks the birth of creator commerce, a movement where influencers become retailers, merging influence, content, and commerce into one ecosystem. Platforms like TikTok, Instagram, and YouTube are fueling this shift by integrating shopping tools right into the content experience.

An influencer sitting at a desk with a video camera in front of them
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