The way people search for information online is undergoing a massive shift.
Instead of typing queries into Google and scrolling through links, users are now asking AI-powered answer engines like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity to provide instant, conversational results. This evolution marks the rise of Answer Engine Optimization (AEO) — a strategy that focuses on making your content visible to these AI systems that “answer” instead of “rank.” Understanding Answer Engine Optimization vs Traditional SEO is crucial in adapting to these changes.
In this article, we’ll break down what AEO is, how it differs from traditional SEO, and what marketers must do now in 2025 to stay ahead.
