Month: February 2025

Home / blog / 2025 / February

Feb52025

Digital Branding in 2025: How to Build a Memorable Online Identity

In 2025’s dynamic digital landscape, building a strong online identity is more crucial—and complex—than ever. As a digital marketing expert with over a decade of experience, I’ve seen branding evolve from logos and taglines to immersive experiences across multiple platforms. Today, branding marketing is the art and science of creating a unique, consistent, and engaging digital presence that sets businesses apart. In this comprehensive guide, we’ll explore the cutting-edge strategies and tools shaping Memorable Digital Branding 2025 and how you can leverage them to build an unforgettable online identity.

Ogee Organic Skincare: From Vermont Kitchen to Global Runway

Ogee Organic Skincare: From Vermont Kitchen to Global Runway

Feb52025

1. Founding Story: Where Luxury Meets Soil

In 2014, three visionaries—Abbott Stark (a product formulation wizard), Mark Rice (a luxury fashion veteran from John Galliano Paris), and Alex Stark (an operations strategist) came together over a shared frustration: the beauty industry’s false promise of “clean” products. At that moment, a jojoba oil shortage exposed how many brands relied on synthetic fillers. Determined to make a change, they took a bold step. With just $6,000 and a mission, they launched Ogee Organic Skincare from a 19th-century Vermont tincture factory, blending NSF-certified organic ingredients seamlessly with runway-worthy packaging.

Funding Journey: Ogee Organic Skincare

2017: $1M seed round (FreshTracks Capital)
2022: $7.07M Series A (Birchview Capital)
Bootstrapped early on, using personal savings and small investor networks.

English