September 2025

The Carpe Antiperspirant Revolution

Sep302025

Building on the initial research into Carpe’s remarkable journey, here’s the complete story of how two college students transformed personal embarrassment into a multi-million dollar empire that revolutionized the antiperspirant industry.

Founding Story: The Carpe Antiperspirant Problem That Dripped With Potential

It began with a handshake—the kind that left both parties subtly wiping their palms on their pants afterward. Kasper Kubica and David Spratte, then college sophomores at Duke and UNC-Chapel Hill respectively, bonded over their shared frustration with a condition that affected nearly 15.3 million Americans: hyperhidrosis, or excessive sweating. What started as an embarrassing personal problem soon revealed itself as a massive market gap waiting to be filled.

what is seo and why is it important for your business?

Sep292025

Short-Form Video & Visual Search as Search Engines

Search as we know it is changing. Instead of typing queries, users are now pointing their cameras or swiping through TikToks, hoping to find what they need visually or via short videos. Platforms like TikTok, Reels, Shorts, and tools like Google Lens are not just content hosts — they function as search engines themselves. In that new paradigm, short-form video search engine optimization and visual search engine strategies are becoming not optional but essential.

This shift means your content strategy must evolve. This article breaks down how to treat short video and images as search surfaces, shares tactics to optimize for this new terrain, and shows you real-world examples that are already working.

search button on blue short-form video search engine: background stock video footage & royalty-free footage

a person in a suit holding a magnifying glass with a cityscape in the background

Sep192025

Answer Engine Optimization (AEO): How to Optimize for AI-Powered Search in 2025

Search engines are evolving. With AI-powered tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT Search, users no longer just get a list of links — they get direct, conversational answers. This shift is ushering in the era of Answer Engine Optimization (AEO).

For businesses, this means that ranking on page one is no longer enough. You need to structure and optimize your content so that AI systems can find, understand, and deliver your brand’s answers instantly.

In this blog, we’ll break down what AEO is, why it matters in 2025, and how you can build an optimization strategy that keeps you visible in AI-driven search.

Scale AI Story: From Garage Startup to $14B Empire

Scale AI Story: From Garage Startup to $14B Empire

Sep102025

2015, Cambridge, Massachusetts
Alexandr Wang stared into his dorm refrigerator, frustrated. The milk carton was empty—again. As an MIT freshman obsessed with machine learning, he’d rigged a camera to track his fridge contents but hit an invisible wall: the AI couldn’t recognize objects without massive amounts of labeled data. Meanwhile, his phone buzzed with another internship offer from Silicon Valley. He declined it. At 19, Wang had a more audacious plan: solving AI’s fundamental bottleneck—the lack of high-quality training data. Within a year, he’d drop out, recruit a fellow Quora engineer, and launch Scale AI from a garage. Their first office? A former nuclear weapons lab where his parents had worked. The symbolism was perfect: they were building a different kind of weapon—data for the AI revolution. This moment became the spark of the Scale AI story.

Month: September 2025

The Carpe Antiperspirant Revolution

Founding Story: The Carpe Antiperspirant Problem That Dripped With Potential

Scale AI Story: From Garage Startup to $14B Empire