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Year: 2025

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How Ancient Cosmetics Redefined Ancestral Skincare for Modern SkinHow Ancient Cosmetics Redefined Ancestral Skincare for Modern SkinHow Ancient Cosmetics Redefined Ancestral Skincare for Modern SkinHow Ancient Cosmetics Redefined Ancestral Skincare for Modern Skin

How Ancient Cosmetics Redefined Ancestral Skincare for Modern Skin

Jun242025

The Founding Story Behind Ancestral Skincare for Modern Skin

In a cramped Fayetteville kitchen circa 2018, a group of Black millennials stared at their latest failed skincare experiment. Their skin burned from chemical-laden products, their frustration mounting with each reaction. “What if we created what our ancestors used—but for modern skin?” one asked, holding up a jar of turmeric. That moment sparked Ancient Cosmetics, a vegan skincare brand that grew from kitchen experiments to a $4.8M empire by resurrecting ancestral skincare for modern skin.

Founders: A collective of Black entrepreneurs united by personal battles with synthetic skincare. Their research revealed disturbing truths: mainstream products contained toxins like lead and mercury—legacies from Egyptian kohl to Victorian arsenic creams.

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A person holding an email icon in their hands
Jun232025

How to Write Emails That Convert – Personalization Strategies

Inboxes are noisy. Every day, your audience is bombarded with subject lines, emojis, and calls to action. So how do you stand out? The answer lies in personalization. In this blog, we’ll show you exactly how to write emails that convert — and how to craft high-converting email campaigns that drive real results. Not just get opened, but drive action. From subject lines to smart segmentation, discover powerful personalization techniques that turn readers into loyal customers.

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How Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration Icon

How Owala FreeSip Water Bottle Became a Viral Hydration Icon

Jun172025

A Spout That Changed Everything: The Origin of Owala

In 2019, inside a garage in Lehi, Utah, Steve Sorensen, CEO of Trove Brands, spotted a gym-goer juggling a BlenderBottle® shaker and a basic water bottle. That frustrating moment sparked a question: “Why can’t hydration be simple?” The answer became Owala FreeSip Water Bottle, a water bottle designed to solve a problem many didn’t realize they had.

Key Milestones:

  • Founder: Steve Sorensen (CEO, Trove Brands — parent company of BlenderBottle®)
  • Problem Identified: Users had to choose between straws or wide-mouth bottles, disrupting flow during active routines
  • Solution: 18-month development led to the patented FreeSip® spout — combining a hidden straw and wide-mouth opening
  • Funding Path:
    • Bootstrapped →
    • $7.2M Series A (2022, Gobi Partners) →
    • NBA backing (e.g., Damian Lillard, 2023)
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