Think no one reads emails anymore? Think again. With over 347 billion emails sent daily, standing out in the inbox is tougher than ever. And the first (and sometimes only) thing your audience sees? The subject line. A great subject line can mean the difference between a deleted message and a clicked email. In this post, we’ll break down the anatomy of a high-performing subject line, share real-world examples, and help you write subject lines that actually get opened.
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When it comes to content marketing, most people focus on the words — blog posts, videos, case studies, and social media captions. But here’s the truth: no matter how great your content is, poor web design can ruin its chances of success. Your website is the stage where your content performs — and without the right design, your message may never reach its audience. Let’s break down exactly how web design impacts content marketing — and how to use design as a secret weapon to boost traffic, engagement, and conversions.
In 2016, while hiking the Wasatch Mountains, Ryan Baylis and Christian Thrapp faced a nagging annoyance: chemical-scented car fresheners that gave them headaches. A DIY prototype soaked in fish tanks sparked a vision—why not reinvent mundane fragrance products with thoughtful design and natural scents? Their garage project grew into Drift, a clean-fragrance brand that transformed car air fresheners into lifestyle statements and was acquired by Scentbird in 2022 after hitting $6.8 million in revenue.
continue readingIn 2019, amidst the hum of a Brooklyn kitchen, Kristen and Gustavo faced a familiar frustration: relentless chapped lips unsoothed by countless lip balm brands. Determined to find a solution, they embarked on a journey that would transform their personal plight into a thriving business—My Bee Balm.
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