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Author: Eric Olakanye

Eric Olakanye is a digital marketing expert and content strategist, specializing in SEO-driven blogs, email marketing, and audience engagement insights.
web design and content marketing

Web Design and Content Marketing: The Powerful SEO Impact

When it comes to content marketing, most people focus on the words — blog posts, videos, case studies, and social media captions. But here’s the truth: no matter how great your content is, poor web design can ruin its chances of success. Your website is the stage where your content performs — and without the right design, your message may never reach its audience. Let’s break down exactly how web design impacts content marketing — and how to use design as a secret weapon to boost traffic, engagement, and conversions.

Example of good vs poor web design in content marketing
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Drift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

Drift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

In 2016, while hiking the Wasatch Mountains, Ryan Baylis and Christian Thrapp faced a nagging annoyance: chemical-scented car fresheners that gave them headaches. A DIY prototype soaked in fish tanks sparked a vision—why not reinvent mundane fragrance products with thoughtful design and natural scents? Their garage project grew into Drift, a clean-fragrance brand that transformed car air fresheners into lifestyle statements and was acquired by Scentbird in 2022 after hitting $6.8 million in revenue.

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how to build email lists

How to Build an Email List from Scratch — Fast & Easy

You’ve just launched your business or blog, and everything looks great, but there’s one problem: you don’t have anyone to send your amazing emails to. No subscribers. No list. Nada. It’s a common challenge, but the good news is you can build an email list from scratch and you can do it fast and smart, without needing a massive budget or complicated tools.

how to create a professional email address for your business

In this guide, we’ll walk you through how to build an email list from the ground up using simple strategies that work.

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