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The DigiPalms

Digital Marketing & E-commerce Solutions

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How to Write Emails That Convert – Personalization Strategies

Inboxes are noisy. Every day, your audience is bombarded with subject lines, emojis, and calls to action. So how do you stand out? The answer lies in personalization. In this blog, we’ll show you exactly how to write emails that convert — and how to craft high-converting email campaigns that drive real results. Not just get opened, but drive action. From subject lines to smart segmentation, discover powerful personalization techniques that turn readers into loyal customers.

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How Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration IconHow Owala FreeSip Water Bottle Became a Viral Hydration Icon

How Owala FreeSip Water Bottle Became a Viral Hydration Icon

A Spout That Changed Everything: The Origin of Owala

In 2019, inside a garage in Lehi, Utah, Steve Sorensen, CEO of Trove Brands, spotted a gym-goer juggling a BlenderBottle® shaker and a basic water bottle. That frustrating moment sparked a question: “Why can’t hydration be simple?” The answer became Owala FreeSip Water Bottle, a water bottle designed to solve a problem many didn’t realize they had.

Key Milestones:

  • Founder: Steve Sorensen (CEO, Trove Brands — parent company of BlenderBottle®)
  • Problem Identified: Users had to choose between straws or wide-mouth bottles, disrupting flow during active routines
  • Solution: 18-month development led to the patented FreeSip® spout — combining a hidden straw and wide-mouth opening
  • Funding Path:
    • Bootstrapped →
    • $7.2M Series A (2022, Gobi Partners) →
    • NBA backing (e.g., Damian Lillard, 2023)
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Best Email Subject Lines to Boost Open Rates in 2025

Think no one reads emails anymore? Think again. With over 347 billion emails sent daily, standing out in the inbox is tougher than ever. And the first (and sometimes only) thing your audience sees? The subject line. A great subject line can mean the difference between a deleted message and a clicked email. In this post, we’ll break down the anatomy of a high-performing subject line, share real-world examples, and help you write subject lines that actually get opened.

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