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The DigiPalms

Digital Marketing & E-commerce Solutions

Drift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance EmpireDrift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

Drift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

In 2016, while hiking the Wasatch Mountains, Ryan Baylis and Christian Thrapp faced a nagging annoyance: chemical-scented car fresheners that gave them headaches. A DIY prototype soaked in fish tanks sparked a vision—why not reinvent mundane fragrance products with thoughtful design and natural scents? Their garage project grew into Drift, a clean-fragrance brand that transformed car air fresheners into lifestyle statements and was acquired by Scentbird in 2022 after hitting $6.8 million in revenue.

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how to build email lists

How to Build an Email List from Scratch — Fast & Easy

You’ve just launched your business or blog, and everything looks great, but there’s one problem: you don’t have anyone to send your amazing emails to. No subscribers. No list. Nada. It’s a common challenge, but the good news is you can build an email list from scratch and you can do it fast and smart, without needing a massive budget or complicated tools.

how to create a professional email address for your business

In this guide, we’ll walk you through how to build an email list from the ground up using simple strategies that work.

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The FIGS Revolution in Healthcare ApparelThe FIGS Revolution in Healthcare ApparelThe FIGS Revolution in Healthcare ApparelThe FIGS Revolution in Healthcare ApparelThe FIGS Revolution in Healthcare Apparel

The FIGS Revolution in Healthcare Apparel

Founding Story: A Eureka Moment in Scrubs

Founders: Heather Hasson (fashion designer) and Trina Spear (ex-investment banker)
The Spark: In 2013, Hasson watched her nurse friend struggle with boxy, scratchy scrubs during a coffee meeting. Inspired by this, The FIGS was born. “Why do athletes get performance gear, but lifesavers don’t?” she wondered. That night, she sketched designs for modern scrubs on a napkin.

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