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Dec152025

Social Commerce 2026: How Short-Form Video & Live Shopping Are Shaping eCommerce

Social media is no longer just a place to connect, entertain, or build brand awareness — it has become a powerful sales engine. As we approach 2026, social commerce is redefining how consumers discover, evaluate, and purchase products online. The combination of short-form video and live shopping experiences is transforming platforms like TikTok, Instagram, and YouTube into full-fledged eCommerce ecosystems.

social-commerce-2026; two people in aprons standing in front of a birdhouse

In this article, we’ll explore how social commerce 2026 is evolving, why short-form video and live shopping are driving massive growth, and how businesses can adapt their eCommerce strategies to stay competitive in this rapidly changing digital landscape.

influencers becoming retailers: a person is taking a video of themselves eating breakfast

Oct212025

Influencers Becoming Retailers: The Rise of the Creator Commerce Model

Influencer marketing has evolved. Once upon a time, creators made money through sponsored posts and affiliate links. Today, a new generation of digital creators is moving beyond promotion—they’re building influencer-led brands and selling products directly to their followers.

This transformation marks the birth of creator commerce, a movement where influencers become retailers, merging influence, content, and commerce into one ecosystem. Platforms like TikTok, Instagram, and YouTube are fueling this shift by integrating shopping tools right into the content experience.

An influencer sitting at a desk with a video camera in front of them

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