Search engines are evolving. With AI-powered tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT Search, users no longer just get a list of links — they get direct, conversational answers. This shift is ushering in the era of Answer Engine Optimization (AEO).

For businesses, this means that ranking on page one is no longer enough. You need to structure and optimize your content so that AI systems can find, understand, and deliver your brand’s answers instantly.

In this blog, we’ll break down what AEO is, why it matters in 2025, and how you can build an optimization strategy that keeps you visible in AI-driven search.

continue reading