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Drift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

Drift’s Unconventional Rise: From Fish Tanks to Fragrance Empire

Jun102025

In 2016, while hiking the Wasatch Mountains, Ryan Baylis and Christian Thrapp faced a nagging annoyance: chemical-scented car fresheners that gave them headaches. A DIY prototype soaked in fish tanks sparked a vision—why not reinvent mundane fragrance products with thoughtful design and natural scents? Their garage project grew into Drift, a clean-fragrance brand that transformed car air fresheners into lifestyle statements and was acquired by Scentbird in 2022 after hitting $6.8 million in revenue.

From the Streets to the World: The Rise of KICKS CREW

From the Streets to the World: The Rise of KICKS CREW

May142025

On a humid Hong Kong night in 2008, Johnny Mak and Ross Adrian Yip sat hunched over laptops, surrounded by stacks of shoeboxes and the hum of city life. They weren’t sneaker moguls-yet. But they were sneakerheads with a vision: to break down the barriers of exclusivity and make sneaker culture accessible to everyone, not just the few who could score rare drops or pay luxury prices. This is the story of how KICKS CREW sprinted from a grassroots dream to a global powerhouse, reshaping the sneaker marketplace for millions.

English