Search as we know it is changing. Instead of typing queries, users are now pointing their cameras or swiping through TikToks, hoping to find what they need visually or via short videos. Platforms like TikTok, Reels, Shorts, and tools like Google Lens are not just content hosts — they function as search engines themselves. In that new paradigm, short-form video search engine optimization and visual search engine strategies are becoming not optional but essential.
This shift means your content strategy must evolve. This article breaks down how to treat short video and images as search surfaces, shares tactics to optimize for this new terrain, and shows you real-world examples that are already working.
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