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Month: May 2025

From the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREWFrom the Streets to the World: The Rise of KICKS CREW

From the Streets to the World: The Rise of KICKS CREW

On a humid Hong Kong night in 2008, Johnny Mak and Ross Adrian Yip sat hunched over laptops, surrounded by stacks of shoeboxes and the hum of city life. They weren’t sneaker moguls-yet. But they were sneakerheads with a vision: to break down the barriers of exclusivity and make sneaker culture accessible to everyone, not just the few who could score rare drops or pay luxury prices. This is the story of how KICKS CREW sprinted from a grassroots dream to a global powerhouse, reshaping the sneaker marketplace for millions.

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From Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair RevolutionFrom Body Positivity to Bottled Confidence: The Saltair Revolution

From Body Positivity to Bottled Confidence: The Saltair Revolution

Founding Story: A Model’s Mission to Redefine Self-Care

In 2021, British model and body positivity advocate Iskra Lawrence stood on a beach, her skin glowing from the ocean mist, when she had an epiphany: Why can’t body care feel this liberating? Years earlier, Lawrence had battled body dysmorphia and disordered eating, but her journey to self-acceptance revealed a gap in the market. While luxury skincare thrived, body care remained stale, unsustainable, and exclusionary. This is The Saltair Revolution

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