On a sun-drenched afternoon in Los Angeles in 2017, two best friends—Liz Holtz and Cinée Goudaillier—sat on the floor of their apartment, surrounded by scraps of fabric and dozens of leggings that never really fit the way they wanted. That moment marked the birth of LiCi Fit, a brand that turned frustration into fitness fame. Personal trainers by trade, with a shared love for fashion, they grew tired of the endless search for fun, vibrant, curve-hugging gym attire. What started as a playful conversation soon escalated into a mission: create the kind of activewear they wished existed.
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Oct82025
English