In 2019, amidst the hum of a Brooklyn kitchen, Kristen and Gustavo faced a familiar frustration: relentless chapped lips unsoothed by countless lip balm brands. Determined to find a solution, they embarked on a journey that would transform their personal plight into a thriving business—My Bee Balm.
continue reading
You’ve just launched your business or blog, and everything looks great, but there’s one problem: you don’t have anyone to send your amazing emails to. No subscribers. No list. Nada. It’s a common challenge, but the good news is you can build an email list from scratch and you can do it fast and smart, without needing a massive budget or complicated tools.
In this guide, we’ll walk you through how to build an email list from the ground up using simple strategies that work.
continue readingFounders: Heather Hasson (fashion designer) and Trina Spear (ex-investment banker)
The Spark: In 2013, Hasson watched her nurse friend struggle with boxy, scratchy scrubs during a coffee meeting. Inspired by this, The FIGS was born. “Why do athletes get performance gear, but lifesavers don’t?” she wondered. That night, she sketched designs for modern scrubs on a napkin.
Imagine you’ve built a beautiful product or service, your social media following is growing steadily, but when it comes to turning followers into customers — crickets. This is where email marketing strategies that actually work come in. Email remains one of the most powerful tools in digital marketing, with an ROI of up to $42 for every $1 spent. But not all strategies are created equal. In this post, we’ll break down what really works in 2025, from list segmentation to automation and how to implement each tactic with confidence.
continue reading
English