Founding the Esports Lifestyle Brand: Betting on a Gamer’s Vision

In a cramped Ohio bedroom in 2011, Matthew “Nadeshot” Haag clutched a gaming controller, sweat beading on his forehead as he secured the Call of Duty World Championship. Fast-forward to 2024: that same intensity fuels 100 Thieves, a $460M empire where esports fashion meets gaming lifestyle and streetwear culture. This isn’t just a brand — it’s a revolution.

continue reading