Pleasant Grove, Utah — July 2014
Co-founders Richie Stapler and Bruno Lima were staring at a screen full of rejection emails. Their idea of a smart fragrance diffuser seemed too niche to investors. Just when doubt crept in, an alert sounded. A sale. Then another. The Pura brand story had begun—not with applause, but with resilience and a $38.99 spark that signaled a revolution in home scenting.
Email marketing remains one of the most powerful tools for building relationships and driving conversions. But what if your audience isn’t even opening your emails? The truth is, many businesses unknowingly commit email marketing mistakes that sabotage their campaigns. From poor subject lines to technical missteps, these email blunders can silently ruin your open rates. Let’s break down the biggest email strategy pitfalls and show you exactly how to fix them.
On a sweltering Georgia day in 2009, Army Drill Sergeant Daniel Alarik scribbled “Grunt Style” on a napkin — a name born from military slang for relentless work ethic. With $1,200 in savings, he launched a brand that would redefine patriotic apparel, sparking debates about identity, community, and the power of storytelling. This is how a bootstrapped startup became a $115.7 million cultural force. This is Grunt Style brand story
continue readingIn the world of clean beauty, few names spark both luxury and legitimacy like Ogee. But recently, beauty enthusiasts have been asking: Where is Ogee makeup made?
The answer lies in the quiet forests of Vermont, where Ogee was born — not in a giant cosmetics lab, but in a small kitchen with a big vision.
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