On a sweltering Georgia day in 2009, Army Drill Sergeant Daniel Alarik scribbled “Grunt Style” on a napkin — a name born from military slang for relentless work ethic. With $1,200 in savings, he launched a brand that would redefine patriotic apparel, sparking debates about identity, community, and the power of storytelling. This is how a bootstrapped startup became a $115.7 million cultural force. This is Grunt Style brand story

continue reading