In 2022, twin sisters Taylor and Casey opened up TikTok and did what many brands fear: they shared the unfiltered truth. No stickiness. No BS. Just their product, a medical-grade, adhesive-free nipple cover slipping off in real time. The result? 3.3 million views. And the birth of a global, freedom-first fashion brand: CAKES Body. This is the CAKES Body brand story
The Birth of a Boob Revolution – From Corporate Layoffs to Cultural Liberation
In 2020, Taylor and Casey were laid off. Rather than drown in uncertainty, they took a bet on themselves and their discomfort. Literally.
Frustrated by sticky nipple covers that hurt, itched, or fell off, they sought to invent a better solution. That idea turned into a grippy, medical-grade silicone disc designed to stay in place without adhesives, a revolution for sensitive skin, scarred breasts, and body positivity.
“We wanted a product that didn’t betray the body, something gentle, invisible, and fierce.”
And just like that, CAKES Body was born, not as a brand, but a rebellion.
Finding Their League – From “Nipple Shy” to “Liberated Sensory Pioneers”
Their early customers weren’t models, they were postpartum moms, breast cancer survivors, dancers, and TikTokers tired of the same old pain.
By naming them “Sensory Pioneers”, CAKES Body didn’t just sell a product, they built a movement.
Their branding — cheeky, confident, body-positive aligned perfectly with a generation tired of fashion discomfort.
And with transparency as their compass, they refused to use filters, airbrushing, or misleading packaging. Real bodies, real problems and, real solutions.
The Viral Vortex – Mastering TikTok’s Algorithmic Soul
TikTok became their stage.
Rather than just dance trends, the sisters used raw storytelling, product education, and bloopers to dominate For You Pages.
One video failed hilariously. Another taught users how to apply CAKES for best results. Each post felt unscripted — because it was.
Their authenticity converted into virality. That virality converted into sales.
They pioneered TikTok Shop integration, hosted Q&As, and amplified customer content, creating a social commerce flywheel powered by vulnerability.
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CAKES Body Brand Btory: Inflection Points – When Luck Met Leverage
A pivotal Shark Tank appearance changed everything.
Emma Grede, co-founder of Good American and SKIMS recognized the brand’s soul. She partnered with CAKES, sealing a deal that gave the twins mentorship, funding, and access to the fashion elite.
This wasn’t just luck. It was strategy, storytelling, and being ready when opportunity called.
Navigating Storms – When Trust Hung by a Thread
Not every day was viral. When CAKES updated its product design for longevity, some loyal users complained about comfort changes.
But the brand’s transparency once again paid off. Through FAQs, direct responses, and behind-the-scenes manufacturing tours, they regained trust.
They didn’t bury flaws, they broadcasted improvements.
The Household Name Playbook – Beyond the Product
CAKES Body is no longer a product company. It’s a cultural symbol of nipple freedom — and they’re expanding fast.
From water-resistant nipple covers to reusable body tape, their product line is growing, always centered around skin-safe, sustainable materials.
They’ve also begun offering limited-edition seasonal packs and community-designed patterns, turning customers into co-creators.
And with each sale, they donate to breast cancer research, making CAKES about more than just comfort.
By the Numbers – The Financial Anatomy of a Phenomenon
- TikTok views: 75M+
- Units sold: 1.2M+
- Return rate: <1%
- Customer repeat rate: 44%
- Shark Tank valuation: $5M
- Estimated revenue (2024): $30M+
From a kitchen idea to a commercial empire, CAKES Body is proof that discomfort can spark destiny.
The Radical Workplace – Where Culture Fuels Commerce
CAKES is not just progressive on the outside.
Internally, they offer 4-day workweeks, remote-first flexibility, and “body leave” time off for menstrual, mental, or sensory overwhelm.
They’ve pioneered a new kind of corporate culture — one aligned with the needs of real women.
And yes, their staff wear CAKES to meetings.
7 CAKES Commandments for Disruptors
- Make what you wish existed.
- Your vibe attracts your viral.
- Don’t polish your pitch — show the behind-the-scenes.
- Customer feedback is a compass, not a critique.
- Normalize real bodies, real talk.
- Build trust louder than your ads.
- If you wouldn’t wear it, don’t sell it.
CAKES Body Brand Story: Essential Lessons for Entrepreneurs
- Start with pain — yours or someone else’s.
- Vulnerability is a branding superpower.
- Distribution beats invention.
- Your community is your cofounder.
- The best marketing is user-generated.
Wrapping Up
The CAKES Body brand story is not just about nipple covers. It’s what happens when people dare to fix something that’s always been broken.
When two sisters refused to shrink.
When a product became a platform.
And when women everywhere finally said: “I’m done hiding.”
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